Retail
Aimed at anyone with a vested interest in newsstand sales, this session will look at how the industry is balancing the increasing pressures of the retail supply chain while working hard to drive sales.
| 09.00 | Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive |
| 09.15 | Media providers and the 2012 Games Lord Coe |
| 09.45 | The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas |
| 10.10 | Magazine Week |
10.15-10.45 Coffee break
| 10.45 | Retail seminar begins |
| Hot or cold: what is the retail forecast? Adam Leyland, editor of The Grocer magazine will provide delegates with critical insights into the current retail climate. The session will cover the key trends in the retail environment and the implications for magazine sales includes a Q+A. |
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| 11.35 |
Efficiency, improving what’s already being done |
| 12.10 | Working towards a common goal.... selling more magazines! PPA’s Retail Marketing Group’s (RMG) objective is to boost magazine sales across the retail spectrum. Speakers from the RMG will update delegates on some innovative new ways they are pioneering to excite retailers about the magazine category and drive sales. |
12.45-14.00 Lunch
| 14.00-16.00 | Rejoin main conference or specialist session |
16.00-16.30 Tea
| 14.00 |
View from the top – including |
