Independent publishers

Growing your business: exploring routes to market

Independent publishers share a common goal: to survive, thrive and be profitable against a backdrop of increasing economic and competitive pressures. Growing your business: routes to market will provide delegates with practical solutions that are financially viable to the independent publisher.

10.50	Your website is a route to market – Guy Levine
	Voted Business Speaker Of The Year 2006 by The Academy Of Chief Executives, Guy Levine is a leader in his field and a versatile and exciting entrepreneur who has used the Internet to build his own businesses. How to leverage the search engines How to use email effectively How to use your site to generate leads How to develop an online product your readers will pay for How to develop an online sales process
11.30	Improve the effectiveness of your circulation strategy by positioning customers at its core - Kevin McCormick, ascallen Ltd
	session packed full of practical tips, advice and business models which will enable independent publishers to improve the effectiveness of their circulation strategy Understanding existing & potential customers What insight do we have and is it usable? creating a segmentation model to drive circulation strategy editorial strategy new product development Distribution channel options understanding each distribution channel and choosing the right one for your magazine profitability measuring effectiveness creating a cost effective channel strategy to achieve your goals Kevin has over twenty years of commercial experience within magazines and regional media and his roles covered circulation, retail, marketing and general management both in the UK and other key European markets. He held board positions at Rodale, Marketforce, IPC and Johnston Press, was a member of PPA’s Newstrade Committee and chaired the PPA Retail Marketing Group.
12.00	Getting it straight: Top tips to streamline your brand and stay on top of your sector - Simon Clarkson
	Magazine only, or multi-format, it's the brand that your readers engage with. This session provides practical tips on getting your message straight, standing proud of your competitors and maximising your market share. Simon Clarkson is a former marketing director of Radio Times at BBC Worldwide. He has worked as board and marketing director at Haymarket and now works internationally as a brand consultant to businesses in all sectors, from blue chips to start ups.
12.20	Marketing your brand to the advertiser - Tim Lucas, White Lodge
	Are you doing everything you can to communicate your brand effectively to the agencies and your advertisers? Former planning director of McCann Erickson and director of business development at the National Magazine Company, Tim has an unrivalled knowledge of both sides of the publisher/agency relationship.
12.55	Achieving independent publisher success : John Brown, founder of John Brown Publishing
	John Brown set up his independent publishing company in 1987, steering it to become a major player in the publishing industry. Brown will explain how he developed his small business into a multi million pound success story.

The presentation of the Independent Publisher Awards will take place after the Seminar.