Digital publishing

Aimed at publishers seeking to expand and improve their businesses online, the session will provide an overview of the digital publishing landscape and explore best practice for search marketing, SEO and how to get communities right.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.15	Media providers and the 2012 Games Lord Coe
09.45	The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas
10.10	Magazine Week

10.15-10.45 Coffee break

10.45

Welcome and introduction
Ruth Brownlee, new Director of AOP, and Andrew Walmsley, founder of i-level, will introduce the event.

11.15

Search Marketing, optimisation and publishing

How search should fit into your commercial strategy
How publishers can influence search

Anne Spackman, editor-in-chief, Times Online
Kevin Madden, general manager, Dennis Interactive
Dan Heaf, director, digital ventures, BBC Worldwide

12.45-14.00 Lunch

14.00

Building online communuities - where publishers fit between the social web

Setting the scene - where publishers fit in the social web
Charles Wells, managing director, Kinship Networking

How do you develop and maintain involvement?
Is the main purpose extending brand engagement or profit?
Matching your audience's needs

Speakers include:
Adam Gee, new media commisioning editor, Channel 4 - Big Art Mob
Shane Richmond, communities editor, Telegraph.co.uk - My Telegraph
Darren Thwaites, editor, Evening Gazette/gazettelive.co.uk

16.00-16.30 Tea

16.30

View from the top – including
Peter Phippen – BBC Magazines
Nicholas Coleridge – The Condé Nast Publications
James Tye – Dennis
Stevie Spring – Future plc
Sylvia Auton – IPC Media
Andrew Hirsch – John Brown
Clive Foskett – Signature Publishing