Delivery and technology - distraction or opportunity

How do you build your organisation so that it can harness the Web? Should it be a centralised approach with a dedicated digital sales force? Where do you find digital talent? How do existing functions fit in this new structure? What sites and services should publishers focus on today to help formulate their digital strategies for the future? All this and more will be under debate in the delivery and technology session.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.10	Economic overview - Ross Walker, UK Economist, RBS Financial Markets Ross Walker will open the day with an overview of the current economic situation and his predications for the future and how the economy might affect the media landscape.
09.30	Stephen Grabiner, Apax Partners and Carolyn McCall Guardian Media Group After ending 2007 with one of the biggest business media deals of the year when they jointly bought Emap Communications, Apax and GMG have become major players in the business media space. This session will provide and insight into why private equity firms like Apax are so interested in this sector and why GMG, a company whose heritage is in newspapers and consumer media has chosen to invest in business media.
09.50	Paul Richards Director Numis Securities, questions Stephen and Carolyn

10.15-10.45 Coffee

10.45	Delivery and technology seminar begins
	The roadmap for an integrated future Paul Way, CMPi, the man in charge of digital strategy for CMPi will introduce a panel of business media experts who have delivered profitable and successful digital solutions.
11.45	The 21st century brand Three leading lights in the business media sector will introduce the new digital brands delivering products and services to the business media community. Steve Newbold – WGSN – EMAP, Jim Muttram – Estates Gazette interactive and RBI digital strategy and John Barnes – Incisive Media will cover areas such as: Should structures be centralised or decentralised? What is the proper relationship between IT and digital? How does online complement live - events and social networking
12.45	Delivery and technology seminar closes

12.45-14.00 Lunch

14.00-16.00

Rejoin main conference or specialist session

16.00-16.30 Tea

16.30	View from the top A panel discussion with the heads of the major business media companies.
17.30	Conference closes