Customer direct marketing

The business of subscriptions is changing: a focus on one-to-marketing, offline and online integration, and more sophisticated database marketing are just some of the issues publishers are grappling with. Through a mix of case studies and debate, this session will explore how companies are developing their subscription businesses and what publishers need to do to sustain profitable customer relationships.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.15	Media providers and the 2012 Games Lord Coe
09.45	The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas
10.10	Magazine Week

10.15-10.45 Coffee break

10.45-12.45

Delegates can either join main conference or specialist session

12.45-14.00 Lunch

14.00

Introduction and welcome
Jess Burney, chair, PPA’s Customer Direct Marketing Group

14.10

It’s subscriptions Jim, but not as we know it...
Speakers will discuss and debate how the subscriptions business is changing, including how subscriptions teams are getting smarter with data and using integrated multi-channel marketing in a bid to retain existing subscribers – and attract new ones.

Speakers:
Chris Gadsby, multi-channel marketing director, BBC Magazines
Lawrence Mitchell, group marketing director - hospitality, technology, healthcare, Reed Business Information
Polly Knewstub, Circulation and direct marketing manager, Time Out
David Segal, Customer Insight Director, Emap Communications

Moderator:
Jess Burney, chair, PPA’s Customer Direct Marketing Group

15.10

The changing customer journey

Picking up on the themes from the previous session, two publishers will offer case studies highlighting how the customer journey is changing and the ways in which subscriptions teams are adapting to accommodate these changes and shaping their strategies to maximise response.

Speakers:
Steve Price, direct marketing director, Dennis
Jon Bentley, head of product marketing, Incisive Media

16.00-16.30 Tea

16.30

View from the top – including
Peter Phippen – BBC Magazines
Nicholas Coleridge – The Condé Nast Publications
James Tye – Dennis
Stevie Spring – Future plc
Sylvia Auton – IPC Media
Andrew Hirsch – John Brown
Clive Foskett – Signature Publishing