Credit managers

This practical session will give delegates a whistle-stop tour of how a magazine is put together, how credit checking can help make the sales process more efficient and how you can do this within the boundaries of competition law.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.15	Media providers and the 2012 Games Lord Coe
09.45	The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas
10.10	Magazine Week

10.15-10.45 Coffee break

10.45	Credit managers' seminar begins
	Is your credit good? Credit checking and creditworthiness remains a minefield for credit professionals. Creditsafe’s website offers a portfolio of products designed to help protect customers’ businesses against the threat of bad debt. Rachel Grew gives the lowdown.
11.15	The digital conundrum Managing advertising for credit in a multiplatform environment.
11.45	A fair trade Alisdair Balfour, partner, Olswang will present: Overview of competition law and potential consequences of infringement Trade associations - potential pitfalls TV Eye - a case study
12.15	From page to store A video on how magazines are put together. This video outlines the life of a magazine from production to print and where the credit manager gets involved.

12.45-14.00 Credit managers awards and lunch