Consumer magazine conference
The consumer conference will focus on the importance of creativity and responding to changing consumer behaviour, from reading and shopping habits to how they are influenced by various media in their brand preferences.
| 09.00 | Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive |
| 09.15 | Media providers and the 2012 Games Lord Coe |
| 09.45 | The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas |
| 10.10 | Magazine Week |
10.15-10.45 Coffee break
| 10.45 | The customer journey Jim Bilton, Wessenden Marketing Insight into how consumers react to magazines, how their buying and consumption habits evolve and what hurdles publishers need to overcome in developing a truly customer-centric approach. |
| 11.45 |
Innovation - new products for new markets Some of the most innovative publishers in the country will present the story behind their new market entries. Mike Soutar, publisher of Shortlist, will take delegates on his journey to launch one of the most talked about new titles of the past year - Shortlist. While Shortlist is free to hand; Dennis’s digital magazine Monkey is free to inbox. Kerin O’Connor, Dennis Publications, will talk about the company’s use of filters as a cornerstone of their new product development, illustrated by the hugely successful print product The Week. |
| 12.15 | The global opportunity Speakers TBC |
12.45-14.00 Lunch
| 14.00 | Reaching the influencers Tim Lucas, PPA Marketing and Mark Bauer, Partner, Rise Communications |
| 14.45 |
Magabrand – extending brands and managing integration |
16.00-16.30 Tea
| 16.30 |
View from the top – including |
