Consumer editorial

Get your creative juices going with ways to re-position your magazine for the future. Consumer editors will investigate the skills needed to drive today’s modern media brands to long-term success.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.15	Media providers and the 2012 Games Lord Coe
09.45	The creative future Alan Yentob, BBC creative director, interviewed by Torin Douglas
10.10	Magazine Week

10.15-10.45 Coffee break

10.45

Consumer editorial seminar begins

Panel Session - ‘Editing to Win’
A panel of editors will discuss the challenges and opportunities of doing the job in the new media era - focusing on how to stay ahead of the competition and their changing role in the face of technological developments and different reader behaviour.

Panellists to include:
Sara Cremer, editorial director at Redwood
Steve Cropley, Autocar
Lindsay Nicholson, The National Magazine Company

11.45

Interactive Session – ‘The Big Personality Test’
What does your personality say about the sort of editor you are? Join your colleagues for a fun session identifying your strengths and how you can play to them.

12.45-14.00 Lunch

14.00	Selling your magazine – ‘Cover Meeting’ What makes a cover work? This session will be a ‘mock-up’ cover meeting. A panel of editors and distributors will present the latest edition of their magazine and discuss what is effective based on the most recent sales figures. Sarah Miller, Condé Nast Traveller will moderate.
15.15	Building your reputation– ‘The Editor as a Personality’ A celebrity editor discusses their career path and muses on the steps editors should take to keep their profile high.

16.00-16.30 Tea

16.30

View from the top – including
Peter Phippen – BBC Magazines
Nicholas Coleridge – The Condé Nast Publications
James Tye – Dennis
Stevie Spring – Future plc
Sylvia Auton – IPC Media
Andrew Hirsch – John Brown
Clive Foskett – Signature Publishing