Business editorial

Editors - the new brand managers and brand guardians of the business media world will debate the role of the editor in the new landscape, the skills and capabilities required and the journey that they are currently on as the evolution rolls-on.

09.00	Welcome from Helen Alexander CBE, CEO The Economist Group and PPA Chairman, and Jonathan Shephard, PPA Chief executive
09.10	Economic overview - Ross Walker, UK Economist, RBS Financial Markets Ross Walker will open the day with an overview of the current economic situation and his predications for the future and how the economy might affect the media landscape.
09.30	Stephen Grabiner, Apax Partners and Carolyn McCall Guardian Media Group After ending 2007 with one of the biggest business media deals of the year when they jointly bought Emap Communications, Apax and GMG have become major players in the business media space. This session will provide and insight into why private equity firms like Apax are so interested in this sector and why GMG, a company whose heritage is in newspapers and consumer media has chosen to invest in business media.
09.50	Paul Richards Director Numis Securities, questions Stephen and Carolyn

10.15-10.45 Coffee

10.45	Introduction and welcome to business editorial seminar
10.50	The online world An insight into the AOP research looking at a group of ‘savvy digital consumers’ with a view to understanding their attitudes and behaviour towards digital content. Speaker Patrick Massey, director, Intrepid, Anita Hague, Head of global research, FT.com
11.10	Editing to win: staying at the front David Worsfold, group editorial director, Incisive Media, interviews PPA Business media editor of the year, Richard Vize, editor of Local Government Chronicle on how he has moulded a compelling print offering.
11.30	The changing role of the editor A panel of business media editors discuss the secrets of achieving success in a multiplatform environment and making print and online work together. The panel will include: Nick Edwards, Construction News, Andrew Pring, Morning Advertiser and Stephen Cook, Third Sector.

12.45-14.00 Lunch 

14.00	Perfect 10 In this session delegates will be given 10 tips on building communities as well as 10 tips on writing and editing for the web.
14.30	Translating your brand values online A panel of designers and editors consider design and some of the key ways to keep your brand values for both your print and online activities. Speakers to include John Welsh, CMPi, Nico Macdonald, Spy and Giles Barrie, Property Week.

16.00-16.30 Tea